Cloud-Based iLottery Provider LOT.TO in Strategic Alliance with Translation Innovator Unbabel

Alliance will be showcased at Ice Totally Gaming in London

Artificial intelligence-powered translation platform Unbabel today announced a strategic alliance with UK-based iLottery provider LOT.TO that will help to drive new opportunities for both companies in the online gambling sphere.

Lisbon-headquartered Unbabel, which counts Scale Venture Partners, Microsoft Ventures, Salesforce Ventures and Samsung NEXT among its high-profile investors, sees huge potential in the $279 billion global gambling industry, and particularly the iLottery sector, which is currently growing at around 13% annually.

“With global gaming revenues set to hit $635bn by 2020 and most online operators doing business in multiple languages, we are keen to expand our horizons in the sector,” said Edmund Ovington, VP for Global Alliances at Unbabel. “We see the strategic alliance with LOT.TO as a key stepping stone in building a presence in the gambling sector, where iLottery accounts for almost 30% of total revenues.”

Licensed by the UK Gambling Commission, LOT.TO is a pure digital specialist and B2B lottery partner of some of the biggest regulated gambling companies in the world. The company’s products include interesting cloud-based lottery games, player management system and an iLottery platform, which can be used independently or to augment the offering of existing gambling operators.  

All good gambling websites need effective and rapid translation for both content and customer service, which is why LOT.TO and Unbabel make the perfect combination,” said Andrew Lindley, Co-founder of LOT.TO. “Through our global networks, we will be able to bring Unbabel’s AI-powered human translation to a wider gaming audience, offering a truly world-class omni-channel solution.”

With the Chinese online gaming market alone expanding by 50% in 2016-17, the potential for growth is clear, which means that the requirement for rapid, reliable and efficient translation into multiple languages is only going to increase. With LOT.TO expanding rapidly in key global markets, working with many new and established gambling brands, the ability to deliver Unbabel as a ready-made translation solution makes perfect sense.

LOT.TO will be showcasing its own iLottery products and the Unbabel service offering at ICE Totally Gaming (Excel, London, Stand: N9-206) from February 7th to 9th. Book a demo now at


About Unbabel

Unbabel is an enterprise platform that enables multilingual communication across 28 languages.

Unbabel is accelerating the shift towards a world without language barriers by enabling trustworthy, seamless and scalable translations between companies and their customers. 

International businesses trust Unbabel’s enterprise platform to open up and grow new markets by harnessing the power of Artificial Intelligence and a global community of mobile linguists.

We use AI/Machine Learning, augmented with a network of around 55,000 human translators, to power translations across multiple text-based content and communication, such as email, chat, websites and more. This is delivered via an API and integrations with the likes of Salesforce, Zendesk, WordPress, Mailchimp, and other enterprise software.


About LOT.TO

Licensed by the UK Gambling Commission, LOT.TO is the trusted b2b lottery partner of some of the biggest regulated gambling companies in the world.

LOT.TO is opening up the lucrative online lottery and bet-on-lottery vertical to new partners, enabling gambling companies and brands to offer captivating mobile and online lottery games and lotto jackpots to their own players/customers.

Whether you’re a gambling operator looking to capitalise on the huge multi-state lotteries like Powerball, Mega Millions, EuroMillions or Eurojackpot and add new content. A startup looking for a complete backend/front-end system. A national lottery looking for a great omni-channel iLottery platform. Or a brand looking to raise money for your cause.  LOT.TO has a solution that works for you.

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