Sisal Promises Enhanced Online Lottery in Italy
Official Italian national lottery operator SISAL will continue to run the game for the next nine years after promised to enhance online lottery and games for the nation’s 60 million people.
Online lottery sales in Italy are increasing
SISAL bid €220 million plus 0.5% of ticket sales to run the national lottery franchise, which is best known for SuperEnalotto, often billed as the world’s craziest lottery.
2019 has been a big year for SISAL after SuperEnalotto beat the previous record jackpot for an official European national lottery game, which was previously held by EuroMillions for over a decade.
The contract was awarded by Italy’s Customs & Monopolies Agency (AAMS) after SISAL far outbid the €130 million offer submitted by Lottomatica and the €100 million tendered by Czech gambling conglomerate SAZKA.
More national lottery games will be offered online
SISAL has promised enhancements to the country’s online lottery games, including the six-number SuperEnalotto, which has paid out prize money totalling over €7 billion since its launch in 1997.
Reacting to the news, SISAL group Chief Executive Emilio Petrone said the win as an ‘important result’ for its business: “I am extremely satisfied and think that SISAL is the best company to manage the SuperEnalotto concession.”
“This is a very important result for our Company, for its history and for all its employees, and comes after a structured process undertaken by the Italian Ministry of the Economy and Finance, the Customs and Monopolies Agency, and the Tender Commission.”
SuperEnalotto is a popular online lottery game
SuperEnalotto is as famous for its regular draws and complex 6/90 structure, which makes it a firm favourite with rollover jackpot lovers in Italy and around the world. The global profile on the national lottery game has grown significantly in 2019 thanks to one of the longest rollover runs in lottery history.
The SuperEnalotto lottery and other SISAL games raises funds for good causes across Italy, with education, arts, sport and culture topping the list.